The Challenge: Break through the cluttered brand category of credit cards to tell people why they should get the Alaska Airlines Visa Signature Card.
The Solution: We kicked off the brief with a deep dive into strategy. When most credit card commercials rattle off a litany of benefits, we decided to go with something unique to the Alaska Airlines card, a yearly companion fare ticket. It lets you choose someone to travel with at a seriously discounted price. However, that means when you sign up for the card, family, friends and hey, maybe even strangers will come crawling out of the woodworks asking you to take them.
The Agency: Mekanism